Setting up a Facebook ad with our Advertising tab
Using the advertising tab within your HVL dashboard makes it easy for you to set up a Facebook ad.
To prepare your ad to run smoothly, complete the following steps first.
Set up your additional city. Go here: https://app.homevalueleads.com/settings/city#content
- Add your default city. This can also be a county name or the name of a general area i.e. "East County" or "Southern California"
- Using typical grammar, add the cities you want to target under name. Do not add the state.
- Click update.
Example Image of Additional City:
Background Images: Go to your domain and confirm that the background image is a high quality image. Also, confirm that the images you uploaded for each of your additional cities are high quality images too. The Facebook ad pulls the images from your site.
If the main background photo is not a high quality image of a typical house in your area, upload a new image here: https://app.homevalueleads.com/settings/microsite/site#content
If the background photo for the additional city is not a high quality image, upload a new image here: https://app.homevalueleads.com/settings/city#content
Word of caution: Do not use cityscapes, dark images, landscapes, signage images, parks/landmark pictures, and images with words i.e "sold" images.
Now let's get started! This document will walk you through ad set up step-by-step.
Step 1: Click on Advertising tab in your HVL backend.
Step 2 - Click "Facebook Login" to authorize Home Value Leads to access your ad account and pages only. You are not sharing your FB login info with anyone at Home Value Leads.
Step 3 - Select your Ad Account and Business Page you want to run an ad from. If you only have one ad account or one page your screen will look a little different.
Step 3 - Click Start Ad which will open a pop up window that looks like:
URL to drive traffic to - Your Facebook ad will send traffic to this URL. IF you have set up additional city, click the down arrow and select the exact city you want to drive traffic to. Only one city is targeted per ad.
If you select a city URL the city name and state will be pre-populated from the URL you select above, as you can see here "Culver City" and "CA" pre-populated. Do not type in things like Southern California or Western Massachusetts.
What is your Daily Budget: You enter a number equal to what you want to spend on your campaign on a DAILY basis. Must be a minimum of a dollar. We recommend at least $5 and in more competitive areas we recommend $10.
Step 4: Click Create and a new line will be added to your advertising main page.
It will take a little while for the ad set to set up in your Facebook ad account, but at this point you do not need to do anything else to set up the ad set. Once the ad set is done creating, you will be able to pause/activate the ad from this same page. You will also be able to click the edit button to open up your Facebook ad manager.
If you set up additional cities, you can set up multiple ads targeting each of the URLs within the "URL to drive traffic to" drop down. You can set up another ad by clicking "Start Ad" button.