Upload a Background Photo
One of the biggest items that affects conversion rates on these sites is the background photo. We recommend that you use an exterior photograph of a home that is common to the area you are going to be marketing your site in. Most people use a photograph of a past listing. If you don't have one, you can ask your broker or another agent in your office if you can use one of theirs. Still no luck? Just step outside and take a photo with your smart phone. If all else fails, you can usually buy a stock photo from one of numerous websites out there (like Photo Dune). If you are going to buy a stock photo, try to get one that is 1200x600 pixels and has a file size less than 900kb. DO NOT use a photo that has a "For Sale" sign in it, a photo with any branding on it, etc. THIS WILL LOWER CONVERSION RATES.