Open houses provide a great resource of people who are actively in the market to buy a home. Unless they are first time home buyers, they probably have a home to sell at the same time. Several of our clients have reported very good success having a laptop computer or an iPad at their open house and inviting people to find out what their current home is worth.
"Hi, and thanks for coming to my open house! Here is some information on the property, please feel free to take a look around. Oh, by the way, if you currently own a home, I offer a service that allows you to get an instant home value report which tells you what your home might be worth in today's market and it keeps you informed on what's going on in the neighborhood. Is that something that would interest you?"
This is a great way to get some free leads as well as providing additional value to the visitors of your open house. Give it a shot and let us know how it works out for you!